License / Permit / Service Description

• Professional MBPG Advertisement License application and signboard approval coordination services for business owners, companies, factories, commercial premises, shoplots, offices, showrooms, and advertising operators in Pasir Gudang. We assist with reviewing advertisement licensing requirements, identifying the relevant application category, verifying signboard artwork and dimensions, coordinating DBP language endorsement, preparing supporting documents, submission assistance, responding to authority enquiries, and following up with MBPG where applicable. Our service is suitable for new business signboards, advertisement licence renewals, replacement signboards, changes to existing advertisement visuals, illuminated signboards, outdoor advertising displays, billboards, promotional banners, and other advertising installations subject to MBPG approval. Applications involving large structures, roadside advertisements, or specialised displays may require additional structural plans, engineering certification, landowner permission, insurance coverage, or technical approvals. We provide compliance and administrative support to help clients prepare organised and complete advertisement licence applications. Signboard fabrication, printing, installation, dismantling, DBP charges, professional engineering fees, statutory licence fees, deposits, insurance premiums, and third-party costs are excluded unless expressly included in the quotation. Final approval, advertisement category, permitted dimensions, installation location, licence conditions, and validity remain subject to MBPG.

Related Departments / Regulatory Bodies ​

• Majlis Bandaraya Pasir Gudang (MBPG)
• MBPG Licensing Department (Jabatan Pelesenan)
• MBPG Building Department, where structural or temporary building approval is required
• MBPG Planning Department, where applicable
• MBPG Engineering Department, where applicable
• MBPG Enforcement Department, where applicable
• Dewan Bahasa dan Pustaka (DBP)
• Public Works Department (JKR), for relevant advertisements involving federal road land
• Johor State Land and Mines Office or relevant Land Office, where applicable
• Fire and Rescue Department of Malaysia (BOMBA), where applicable
• Board of Engineers Malaysia (BEM), for registered professional engineers
• Registered professional engineer or structural consultant, where required
• Property owner, landlord, or building management body
• Companies Commission of Malaysia (SSM), for business registration verification
• Relevant advertising operator, signboard contractor, or authorised representative
• Other technical agencies or land authorities depending on the proposed advertising installation
  

License Name ( Bahasa Malayu )

• Permohonan Lesen Iklan MBPG
  

Application Scenarios & Business Necessity

• A new business owner requires approval to install a signboard at a shoplot or commercial premises.
• A restaurant or café operator needs an advertisement licence for its business signboard.
• A car showroom requires approval for a new or replacement business signboard.
• A factory owner intends to display the company name and business activity on an external signboard.
• A business wishes to replace an existing signboard with a new design.
• A company has changed its registered name and needs to update the advertisement visual.
• A business requires approval for a signboard displaying a new brand or trading name.
• A shoplot owner intends to install an illuminated or LED signboard.
• A commercial premises owner proposes a signboard larger than the standard premises signboard dimensions.
• An advertising company intends to install a billboard on private land.
• An outdoor advertising operator requires approval for an advertisement structure near a road.
• A company requires a temporary advertising banner for a promotional campaign.
• An event organiser needs permission to display banners or buntings at approved locations.
• A business intends to replace the advertisement visual on an existing approved advertising structure.
• A company requires DBP language endorsement before submitting its signboard artwork to MBPG.
• A business needs to correct the Malay wording or text arrangement on its signboard.
• A property owner requires clarification of structural approval requirements for a large signboard.
• An advertisement operator needs to coordinate landowner permission or temporary occupation documentation.
• A company requires public liability insurance or structural safety certification for an outdoor advertising installation.
• A business needs to renew an advertisement licence before its expiry date.
• A company has received an MBPG notice regarding an unauthorised advertisement or signboard.
• A business requires assistance identifying whether an advertisement licence is separate from its business licence.
• A client needs to verify the approved location, dimensions, and display conditions before fabrication.
• An advertising operator requires assistance responding to MBPG technical comments or requests for revised artwork.
• A company requires official advertisement licence documentation for compliance, audit, or internal record purposes.

Important Rules & Compliance Standards

• Advertisement licensing within MBPG's jurisdiction is subject to the applicable local authority legislation and the Advertisement Licensing By-Laws 2011.
• Advertising signboards and structures requiring a licence must not be installed or displayed before the relevant approval is obtained.
• MBPG's published guidance identifies 20 feet × 4 feet as the standard permitted premises signboard size. Larger signs require further consideration and must not obstruct windows or ventilation openings.
• Bahasa Melayu must be prioritised in advertisement wording and signboard displays.
• MBPG's published checklist requires DBP verification of the Bahasa Melayu wording before signboard artwork is printed and submitted for advertisement approval.
• Other languages may be used subject to the applicable lettering size and language hierarchy requirements.
• The company's SSM registration number must be displayed at the lower right section of the business signboard in accordance with MBPG's published premises advertisement guidance.
• The business activity should be displayed at the upper left section and the company name in the central section, consistent with the published signboard layout guidance.
• Halal-related claims or symbols must not be displayed without the relevant lawful authorisation.
• Advertisements containing prohibited alcohol-related, tobacco-related, obscene, offensive, or otherwise restricted content must not be displayed.
• Signboards must not obstruct emergency exits, windows, smoke ventilation openings, road visibility, or existing traffic signs.
• Advertisements must only be installed at locations approved by MBPG.
• Any change or replacement of an approved advertisement visual must be submitted for the relevant MBPG approval before display.
• Advertising structures must be properly maintained and kept in a safe condition.
• Large billboards or outdoor advertising structures may require structural drawings certified by a registered professional engineer.
• Public liability insurance may be required for certain outdoor advertising structures.
• Billboard framework construction may require a Temporary Building Licence (LBS) from MBPG's Building Department.
• Advertisements installed on private land may require a landowner agreement or written consent.
• Advertisements involving state land, federal land, or road reserves may require permission from the relevant land or road authority.
• Advertisement licences must be renewed or extended before expiry where continued display is intended.
• Annual renewal of relevant outdoor advertising licences may require structural safety certification and valid public liability insurance.
• Temporary banners and buntings must be removed after the approved display period.
• Refundable deposits, where applicable, must be claimed within the prescribed period and supported by the required evidence.
• Official licence fees depend on the advertisement category, dimensions, display period, location, and applicable MBPG fee schedule.
• The applicant must not alter, forge, or misrepresent approved advertisement artwork or licence documentation.
• Processing time depends on document completeness, DBP endorsement, technical requirements, site verification, and MBPG's review.
• This service does not guarantee advertisement approval, acceptance of oversized signboards, exemption from structural requirements, or permission to install an advertisement before approval.
  

Compound & Legal Penalties

• Displaying or erecting an advertisement without the required licence may constitute an offence under the applicable MBPG Advertisement Licensing By-Laws.
• MBPG's Advertisement Licensing By-Laws 2011 prohibit the display or erection of advertisements without the required licence, subject to the stated exemptions.
• Where MBPG approves an advertisement or signboard that was displayed before permission was obtained, the published by-laws provide for payment equivalent to ten times the annual licence fee for the licence issued in that situation. This is a specific licensing charge provision and should not be described as a universal compound for all offences. 
• MBPG
• Unauthorised advertisement structures may be subject to notices, removal instructions, or enforcement action permitted by law.
• Failure to comply with approved advertisement dimensions, location, artwork, or licence conditions may result in further enforcement action.
• Displaying a replacement visual without obtaining the relevant approval may breach MBPG's advertisement licensing conditions.
• Failure to renew an advertisement licence before expiry may result in the advertisement being displayed without a valid licence.
• Unsafe billboards or advertising structures may require rectification, removal, or other safety-related action.
• Unauthorised structures installed on road reserves, government land, or other restricted locations may attract separate enforcement action.
• Failure to maintain required structural safety certification or insurance coverage may affect licence renewal or continued display.
• False declarations, forged DBP endorsements, fabricated licences, or misleading supporting documents may result in rejection and legal consequences.
• Failure to remove temporary banners or buntings after the approved period may result in enforcement action or forfeiture of the applicable deposit.
• MBPG's published guidance provides that banner or bunting trust money may be forfeited where licence conditions are breached or a refund claim is made after the prescribed six-month period. 
• MBPG
• Compounds, fines, removal costs, forfeiture, and other penalties depend on the actual offence, applicable by-laws, and enforcement provisions.
• Payment of a compound or additional charge does not automatically legalise an unauthorised advertisement installation.
• This service does not include payment of statutory penalties, compounds, removal costs, professional rectification works, or legal representation unless separately agreed.

Frequently Asked Question