Conzlab Berhad assited Sevenue Sdn.Bhd. to apply their MBJB Lesen Promosi Jualan Sementara for Perodua Roadshow at Paradigm Mall Johor Bahru.
Temporary Sales Promotion License
Many business owners assume that temporary promotions such as mega sales, festive events, or clearance sales can be carried out without any additional license since they already hold a valid business and signboard license. In reality, every large-scale or special promotional activity requires a Temporary Sales Promotion License from the local authority (PBT). Without this license, enforcement officers may issue warnings, seize goods, or impose fines, even if the business already has its main operating license. This requirement exists because temporary promotion licenses help the council regulate crowd control, avoid public disturbances, and ensure safety at the event venue.
To avoid unnecessary penalties, businesses must plan ahead before launching major promotions. Applications for this license usually need to be submitted at least 2 to 4 weeks before the event date, depending on the specific guidelines of the local authority such as MBPG, MBJB, or MBIP. Supporting documents like promotional plans, location details, and the duration of the sales event must also be included in the submission. Additionally, businesses should ensure that all advertising materials, such as buntings, posters, or banners used for the promotion, are aligned with council regulations to prevent any rejection or last-minute complications.
Issues Faced by Businesses
Many businesses struggle when applying for a Lesen Promosi Jualan Sementara because the process often feels more complex than expected. One of the most common issues is the strict timeline required by local councils. Applications usually need to be submitted weeks in advance, and businesses that plan events last-minute often find themselves unable to obtain approval on time. Additionally, the documentation needed can be overwhelming — from floor plans and product lists to promotional banners and event layouts. If even a small error occurs, such as incomplete forms or missing supporting documents, the application may be delayed or outright rejected.
Another issue lies in the lack of awareness about local council guidelines. Every council may impose slightly different requirements, such as restrictions on the type of products allowed to be promoted, the maximum duration of the event, or the specific placement of signboards. Many businesses only realize these restrictions after submitting their application, leading to last-minute changes, wasted time, and unnecessary stress. Some even risk operating without the proper license, which can result in hefty fines, reputational damage, or forced event cancellation.
Solutions & Best Practices
The best way to overcome these challenges is to start preparing the application early and have a clear understanding of council requirements. Businesses should develop a checklist that covers all required documents, from promotional materials to detailed event plans, and ensure they comply with local advertising and sales regulations. By doing this ahead of time, applicants reduce the chances of errors and speed up approval. Another effective solution is to assign a dedicated team or consultant who specializes in handling such licenses. These professionals know the ins and outs of council requirements and can prevent costly mistakes.
Furthermore, businesses should actively communicate with the local council throughout the process instead of waiting until submission. Seeking clarification early about any restrictions or requirements can save time and avoid complications. It’s also smart to prepare backup promotional strategies in case the license takes longer than expected. For example, instead of relying solely on physical sales events, businesses can combine online promotions that don’t require council permits. With these proactive steps, companies can navigate the licensing process smoothly and focus on the success of their promotional event.
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Conzlab
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Advisor

Penny Lim , Legal Consulting
Ms. Penny is responsible for identifying possible legal issues and implementing solutions in the areas of government regulation, customer protection, and fair employment. Legal Counsel. Ms. Penny can advise on legal issues such as government and business permits, review legal documents before signing them, and complete legal research as needed by the company
Temporary Sales Promotion License: Timing & Tips for Event Permits