Trademark Application Video Description
商标注册的重要性
The Importance of Trademark Registration
- Surface Evidence of Owner's Copyright
The validity of trademark registration and the rights granted to the registrant are determined by the trademark registration as preliminary evidence.
- Establishing Value
Trademark registration not only enhances security but also increases clarity in any mergers or franchises of the business, thereby positively impacting its perceived value.
- Preventing Competition
Ensuring business protection from competition is crucial. Unauthorized use of someone else's trademark by unauthorized parties can damage their brand, reputation, and business. Trademark registration allows trademark owners to more effectively prevent their competitors from using their brand and makes it more difficult for other businesses to imitate and copy their brand.
商标注册的好处
The Benefits of Trademark Registration
- The exclusive right to use the logo or mark
After registering a trademark, the owner is granted several rights, including the exclusive right to use the trademark on specific goods or services, the ability to sue for trademark infringement, remedies for unauthorized use of the trademark, and the right to oppose the use or registration of nearly identical symbols or marks.
- Symbol® usage rights
The trademark owner can immediately use the ® symbol on goods or services that have been successfully registered after the registration is approved.
- Intangible assets of the brand
When a trademark is registered, the associated goodwill can be transferred in a manner similar to any other asset owned by an individual or business. To transfer this goodwill without registering the trademark, the entire company must be sold while it is still in operation.
A trademark is one of the intellectual properties that help protect and enhance your brand.
Trademarks help consumers identify the source entity of products and services.
What are the benefits and importance of trademark registration?